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Lealands High School

Lealands High School

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Enterprise & Marketing

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Enterprise and Marketing is a more hands-on approach to learning about business. 
Students will carry out a number of mini projects which introduces them to the world of enterprise and marketing to acquire the relevant business and general life skills. The course has been developed to enthuse and inspire learners about discovering new concepts that are relevant to their futures.

Course Structure

Students will learn about:
•    The Marketing Mix (4Ps)
•    Types of business ownership
•    External Influences
•    Finance
•    Branding and promotion
•    Functional areas


Enterprise and marketing concepts

Formal examination including multiple choice questions, short answer questions and one long answer question

Design a Business Proposal 

Coursework which teaches about how to develop market research tools and use these to complete market research. They will use their research findings to decide who their customers will be, create a design mix and produce product design ideas.

Market and Pitch a Business Proposal

Coursework which teaches how to write a pitch which markets and promotes a business to make it more successful.

Future Pathways

Vocational business is a good preparation either for employment or more advanced study at GCSE and A levels. At the end of the course, students can go on to GCSE Business Studies or Enterprise and Marketing, then progress into a business-related career, for example accounting, administration, customer service, management trainee, finance and IT related jobs, retail or sales. This qualification also gives students a range essential skills no matter what career path or future studies they wish to follow.